Today the competition for generating content and links is very aggressive. The Social Building is one of the best strategies to implement. When faced with a marketing strategy are many key points to analyze and study to begin defining the steps to be developed in key areas of our digital strategy (SEO, Social Media, Customer Communication, etc).
One of the main elements to be analyzed is to know your customer, not only to place it within a market segment, but also to define their interaction with the brand (Where, When, How, …). In the how, one of the analysis to be performed is to know how our client is our brand in major search engines, that is, introducing the “box” of Google when we want to find us (Keywords). This analysis leads us to define the strategy of one of the main legs of the digital marketing strategy, SEO.
From keywords Vancouver bc search engine optimization define the contents and recommendations to be implemented in the form of links to our website (link building). This is where comes one of the most complex aspects of SEO, the generation of these links and / or recommendations. There are many techniques that can be used, some are within the White SEO, others in the SEO Grey and others in the Black SEO. The SEO Black and Gray SEO, although often they are very powerful, are in danger of lead to ruin a job a long time after being detected by search engine algorithms, which, penalize the visibility of our brand diminishing our positioning .
Because of the difficulty of this part of the SEO (link generation), the need to find every day new techniques for increasing the visibility of a brand. It is because of this difficulty that arises social building. In our agency we are seeing more useful to use this strategy to increase visibility and brand reputation.
The problem of the generation of links is often chases illegal breach of ethical guidelines of search engines like Google. Well, to avoid these temptations and above all a new change in Google’s algorithm can take us land a great job done for a long time, we increasingly committed to the Social Building.
In this technique the goal is to interact with as many people to let you know on social networks, not only have to show your brand and show yourself as a person, either as CEO, CFO, founder or employee. Choose as introduce depending on the social network in which people are going to introduce. Contact with people who can influence your industry, but also not forget that many times those who are not so relevant and important are the more likely you are to empathize with your ideas and giving you the visibility you expect. Building Social introduce going beyond a person and tell what you do. Social Building should seek to strengthen ties and relationships with people, even if they are not interested in your business at first, may end estándolo due to the creation of these ties.
If the position is a work medium to long term, but increasingly Google algorithms are more agile and detect changes with greater agility, social building can take much longer still. Clearly there is a distance race. To make a good strategy for social building, first you identify segments and influencers may be useful to increase the visibility of your brand. Identify them and outlines a strategy to meet them and that they know. Do not be heavy and be patient, he interacts with them on social networks and physically if possible. Please define your strategy of communication with them via newsletters, social media (publications and direct messages), your web content (blogs), etc.